Hi there!

UMAMI CULT is the personal blog of Singapore-based food and lifestyle writer, Natasha Hong. In this space, I hope to share my totally honest thoughts on dining experiences, cool things for your home, and places to visit on holiday, all with the goal to not turn into an #influenza. Haha.

My passion has always been to provide my fair and unabashed evaluation of the things you’ll have to part with your money or time for – just ask my friends! No matter your spending power, a night out or that extra special something you spend a bit of disposable income on shouldn’t leave you with a sting of regret.

No matter your spending power, a night out or that extra special something you spend a bit of disposable income on shouldn’t leave you with a sting of regret. That philosophy, which has driven my writing at the publications I’ve written for, and bent the ears of my friends when they ask for a recommendation, is my continued commitment to you, my reader.

So follow me here, on UMAMI CULT’s Facebook page or Instagram. I can also be reached at natasha (at) umamicult (dot) com if you’d like to work with me. Hit me up if you’re a restaurant or a brand that believes in and wants to celebrate honest and fair journalism.